Archive for July, 2009
Is Marketing Madness?
Friday, July 31st, 2009I am always surprised that when many businesses feel the need to tighten the money belt the first item that gets pushed to the bottom of the pile is marketing. Why is this? Surely when potential customers need a nudge to convert a sale a little additional persuasion goes a long way!
Does good marketing have to [...]
Capturing colour with eye-catching cartons
Tuesday, July 28th, 2009When browsing through the supermarket looking for something scrummy the chances are that your eye will be drawn to the most colourful and visually appetising packet on display. In fact it is estimated that 75% of all purchasing decisions are made at the shelf, making cartons and sleeves one of the most powerful advertising means [...]
