Poster Perfect
By Miranda | August 17, 2009
Big, Bold, Bright and Beautiful – Posters are the ideal vehicle to promote your products and events quickly, cheaply and effictively.
Promote your business with special offers or a sale – increase your audience through poster power! Publicising a gig, concert, festival or fair? The poster is your route to the audience.
Posters from A Local Printer are printed exclusively on FSC certified papers – either 170gsm super smooth silk art or the eco favourite 150gsm uncoated 100% recycled.
Posing as a poster?
Let your imagination run riot – calendars, wall planners, instructive or informative notices, showcase or look-books, mini-brochure or price lists. A poster can be all of these and more besides.
Top Tip – We register change. Review and renew your poster advertising regularly to maximise the efficiency of your campaigns.
Topics: Business, Eco Friendly Paper, Environment, Environmental Printing, Marketing
Is Marketing Madness?
By Miranda | July 31, 2009
I am always surprised that when many businesses feel the need to tighten the money belt the first item that gets pushed to the bottom of the pile is marketing. Why is this? Surely when potential customers need a nudge to convert a sale a little additional persuasion goes a long way!
Does good marketing have to be costly?
We all do it. Money off vouchers, two for one offers, loyalty cards, bonus schemes, free cups of coffee! If we can get something for nothing we’re right up there at the front of the queue!
But effective marketing doesn’t need to be costly. All of these marketing persuaders (with the exception of the free coffee!) can be rolled out to your audience for as little as £70 for 5000 A6 glossy leaflets ordered via our website. That’s less than 1.5p per leaflet, per person!
Top tip – to achieve and retain the edge on your competitors remember the MAP rule – Market Advertise Promote!
Capturing colour with eye-catching cartons
By Miranda | July 28, 2009
When browsing through the supermarket looking for something scrummy the chances are that your eye will be drawn to the most colourful and visually appetising packet on display. In fact it is estimated that 75% of all purchasing decisions are made at the shelf, making cartons and sleeves one of the most powerful advertising means available – actively promoting brand recognition and triggering repeat sales.
Eco-friendly Packaging from ALP
Cartonboard itself is about as eco-friendly as you can get, with up to 80% of the content sourced from sustainable forests or containing a high proportion of recycled post consumer waste.
At ALP we have worked with a number of companies and agencies to develop new eco-friendly packaging ranges specifically requiring eco-wraps, boxes or sleeves. So if you have something scrummy that you need all wrapped up give us a call on 01903 742003 and let’s see if we can help!
Topics: Eco Friendly Paper, Environment, Environmental Printing
Shopping around for your Printing
By Miranda | May 27, 2009
The credit crunch is prompting many businesses and individuals to shop around for their printing. And rightly so. A quick browse through some of the online print companies is eye-opening in respect of the range of published prices for similar products.
Beware of Hidden Costs
A potential problem when shopping around is what we call the ‘iceberg effect’ ie, what looks like a good deal on the surface has hidden costs lurking below! The most common hidden cost is delivery which is added to the price either in the shopping cart, or more annoyingly, at the point of checkout.
As an online shopper there is nothing more frustrating than finding your budget being blown on the hidden delivery cost – and in terms of printed matter, 10k flyers on 300gsm board can add a further £25.00 to the order!
So, the rule of thumb I always use is to go directly to the information pages and check the delivery information.
Free Delivery from A Local Printer
Happily, all of the published prices on the A Local Printer website include free delivery to one mainland UK address – so that is one less thing to worry about!
Topics: Business, Environmental Printing, Our News
Revive – Our Favourite Paper for 100% Recycled Printing
By Miranda | February 22, 2008
Many of our customers require 100% recycled for their printing needs and for some time now we have been using Revive Uncoated – a 100% Post Consumer Waste (PCW) Paper from Robert Horne Group. We have tried many such papers over the last few years and this sheet outperforms all the rest. It’s reasonably priced too!
Why Consider Recycled Printing?
There are three main environmental reasons for switching to 100% recycled printing:
- It saves trees!
- If paper isn’t recycled it goes to landfill – so by switching to recycled paper for your printing you’re helping to create demand.
- Paper recycling uses far less energy than making virgin fibre paper.
For more information, and to dispel some negative “urban myths” have a look at our article which explains the facts about recycled paper
Topics: Eco Friendly Paper, Environmental Printing
Promotional Funny Cartoon Caricatures
By Miranda | January 16, 2008
How about a funny cartoon caricature for your promotional marketing?
Our friends over at Fuzzydon.com specialise in Funny Cartoon Caricatures, such as this one they have done for me. Of course I am nowhere near as good looking in real life 
We are going to be using these caricatures for some of our own marketing campaigns, including a Promotional Postcard Mailer and some Posters.
Meanwhile, Fuzzydon also provide items such as key rings, mugs, fridge magnets and mouse mats incorporating your caricature, so you can complete your promotional campaign in style!
Why not have a look at their website, or give them a call on 01822 615664 and ask for Suzi.
Topics: Business, Design Tips, Marketing, Our News
The Green Claim Code Explained
By Miranda | January 7, 2008
It would appear that in this age of enlightenment there is very little that cannot be recycled, reused, re-made, re-introduced or reinvented in an environmentally friendly manner. But whether you are buying or selling, what exactly does the on-product claim mean – and does it comply with ISO14021?
Topics: Business, Environment
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