2010 was without a doubt a difficult year. The recession that we anticipated in 2009 decided to kick in during 2010 and the traditionally busy months were slow but the slow months were busy! Paper prices went up an amazing FOUR times and many lines were almost impossible to get hold off as the Far East flexed its muscles and increased pulp and paper demand to the extent that mills could not keep up.
Many print businesses shut their doors in 2010; large and small alike hit by falling markets, higher raw material costs and squeezed profits. Indeed, the predictions from 'print pundits' for 2011 as published in Print Week quite happily predict another year of bankruptcies!
For ALP the year 2010 had us riding the peaks and troughs of a wildly fluctuating market, but ultimately we enjoyed another good year with lots of new customers finding our website and placing orders. We launched our new look website, introduced more products, created an eco-shop, embraced the social media network via Twitter and Facebook and took on another member of staff. However you fared in 2010 I hope that 2011 will be good to you and bring you health, wealth and happiness!
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