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The Green Claim Code Explained
By Miranda | January 7, 2008
It would appear that in this age of enlightenment there is very little that cannot be recycled, reused, re-made, re-introduced or reinvented in an environmentally friendly manner. But whether you are buying or selling, what exactly does the on-product claim mean – and does it comply with ISO14021?
Defra Green Claims Code – ISO 14021 in Plain English
Yes, those industrious chaps at the International Organisation for Standards have even published an ISO standard for environmental claims. As with all ISO standards there is a cost involved to download the standard and then a degree course required to actually understand what it is the standard is saying. Luckily, DEFRA publish their own Green Claims Code which takes in to account this ISO standard and is explained in plain English! Whilst this may smack a little of “money for old rope” (which I am all for in terms of re-use and recycling) it does offer clarity on the use of, and types of, environmental claim – including the universally recognised and often misleading Mobius Loop.
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Topics: Business, Environment
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